Is America finally becomming more health aware? I have been thinking alot about food trends in our country and granted I get a very skewed view of our country but I believe we may be on the brink of a revolution. The move to organic produce, locally raised meats and fresh seafood is an important one that we should all be following. Customers are flocking to Whole Foods, PCC, Farmers Markets and anywhere else that they can find fresh produce, meats and cheese. This all got me thinking, is this a cultural shift or a trend confined to the upper class, or those in tune with healthy eating? Are things like home cooked meals, wine and organic produce something that most people care about or a couple of thousand yuppies on each coast? I love Whole Foods even though I know it is more expensive, I love shopping there, and I generally feel that anything I buy will be of the highest quality and freshness. I also love buying from farmers markets, these give the the chance to interact with local farmers directly and also provide the chance to buy fresh local ingredients that are in season.
All of this got me to thinking, outside of Whole Foods how could you start a business to take advantage of this growing trend? A couple of ideas come to mind, cooking lessons, take out lunch spot, farm, wine shop, restaurant, etc. Clearly billions are made each year off of weight loss and dieting however this is a bit different. If people truly are focused on eating less processed foods, and eating more local fresh ingredients how do you create a business that takes advantage of this shift in customer buying habits? Which once again brings us back to my original question, is there really a shift or are there just a bunch of yuppies on each coast who have taken up cooking and wine because it is seen somehow as trendy?