I think most computer industry people have heard about the Trusted Computing Group, formerly known as Trusted Computing Platform Alliance (TCPA).  But a lot of non-tech people would never care to learn about it.  The major goal was the development of a semiconductor intellectual property core or integrated circuit that is to be included with computers to enable trusted computing features.  These features include the ability to a check, authenticate, and secure  BIOS, hardware, OS update, security patches, and anti-virus software from a hardware level, instead of relying on software.  Sounds great to an IT security engineer.  Except, the major players have the ability to keep Open Source software or smaller organizations out of the “circle of trust” ala Meet the Fockers.  That is where Against TCPA comes into play.  They want to educate people on the pitfalls of TCPA/TCG and get people to rethink the trusted computing inititives.  LAFKON Publishing created a great video for the Against TCPA campaign.  I highly suggest you check it out, even just for the sheer cool design of the video.  It raises the question of “How can a computer decide what you trust if you’re not in the Circle of Trust?”