Chevy has launched a new “viral” online advertising campaign that lets you create your own video advertising the Chevy Tahoe. This is both a great idea and a bad idea. It is a great idea because it turns the brand over to the public and not only draws on the creative talent of… anyone, but also gets people engaged with the brand.

To see why this is possibly a bad idea, check out the ad I made.

And here is another one among many others on YouTube.

Chevy has taken a big risk in doing this, but I think in the end it will be a good thing. Either way, it has already created TONS of buzz for them.