This is kind of old news, but does anyone else think this whole AT&T/SBC advertising blitz is dumb? Or have you seen an ad about the AT&T/SBC merger and thought, “well great, why should I care?!” They seem to be promising big things as can be summed up in their “Your World. Delivered.” tag line. What does that mean?! What from my world are you going to deliver to me? AT&T’s homepage says “[the two companies] have come together to create the most complete and secure network, delivering what matters most in your world.” That sounds great and all, but what are they going to actually deliver? I look at the two companies as providers of commodities in a super-competitive market with no major differentiators from the other suppliers of the commodity.

Here’s an example pointed out by Sean Coon. See the billboard to the right? Yeah, now check out the screen shot from AT&T’s website below.

A+ for those in charge of executing this marketing vision, but those in charge of creating it and making sure what the company is doing actually matches its marketing messages should be fired.

Moreover, they are spending $1 billion on this ad campaign. I could see plenty more useful ways to spend a billion dollars then by firing ambiguous advertising off at every eyeball in America. How about spending that cash on achieving these epic ambiguous goals they are promising?

Update: Joseph Jaffe over at JaffeJuice has posted about the same thing, and has said it quite nicely too.