How many ways can your company get its brand in front the eyes of the public? Tons. Well, according to many blogs out there Target has thought of a new and unique way by taking advantage of aerial mapping services such as Google Maps and MSN’s Virtualearth. Apparently they’ve emblazoned the top of one of their buildings with their logo so that map service users get a little Target brand exposure as they view a location or directions in the general vicinity of the building.

That’s a great idea, and I would commend Target for coming up with it… but when you zoom out a few clicks you find a large airport nearby. Oh that’s Chicago’s O’Hare airport. Considering that and the fact that the imagery is probably at least 2 years old, this logo was definitely meant to be seen by passengers on flights departing from or arriving at O’Hare. I wonder if they ever get helicopters mistakenly landing on their roof?!

Bonus brand exposure for Target though. As I am sure the quality of aerial photography that is publicly available on these sites will continue to improve, I wonder if this will become a trend? Check out the Ford logo and the United Airlines logo as other examples.