Check out Jamie Oliver every Monday night on TLC. In Jamie’s School Lunch Project Jamie Oliver is out to improve the school lunches for kids across the UK. In one amazing bit, Jamie asks the kids to identify a number of veggies. They struggle and can hardly name one. He then holds up a Domino’s Pizza logo and every kid in the room jumps out of their seat yelling Domino’s. It gets even worse when he holds up and McDonalds’s golden arch logo. This all has me thinking: America is FAT, not just overweight but FAT, orca fat and hardly anything is being done to fix the problem. For the first time kids born today are expected to live a shorter life than their parents. This is simply one of the largest, most important problems facing America today. Do you know anyone who has had a Gastric Bypass? Know anyone who has had a heart attack? How about anyone who is constantly dieting? Clearly we need to change the way we eat, exercise and live. Jamie Oliver is on to something, and in his show (TLC 7pm EST) he explores the idea that if we are going to change our eating habits we have to start with our children. Watch as he struggles to get kids to eat veggies, and works even harder to get their parents to stop feeding them crap.

Click below to watch the trailor from the original series in the UK, and join me in thinking about how we change America. Now I am certainly a business man, and I smell a HUGE opportunity in here somehow. The question is how do you improve peoples’ lives while still making money. Much like Whole Foods or your Local Gym, I believe that you can help people live a healthy life and make money doing it. Got any ideas on how to launch a business? I do and I will share them in an upcomming post.

Jamie’s School Lunch Project on TLC