ExtraEight

Healthy Eating and Lifestyle

04.26.06

Is America finally becomming more health aware? I have been thinking alot about food trends in our country and granted I get a very skewed view of our country but I believe we may be on the brink of a revolution. The move to organic produce, locally raised meats and fresh seafood is an important one that we should all be following. Customers are flocking to Whole Foods, PCC, Farmers Markets and anywhere else that they can find fresh produce, meats and cheese. This all got me thinking, is this a cultural shift or a trend confined to the upper class, or those in tune with healthy eating? Are things like home cooked meals, wine and organic produce something that most people care about or a couple of thousand yuppies on each coast? I love Whole Foods even though I know it is more expensive, I love shopping there, and I generally feel that anything I buy will be of the highest quality and freshness. I also love buying from farmers markets, these give the the chance to interact with local farmers directly and also provide the chance to buy fresh local ingredients that are in season.

All of this got me to thinking, outside of Whole Foods how could you start a business to take advantage of this growing trend? A couple of ideas come to mind, cooking lessons, take out lunch spot, farm, wine shop, restaurant, etc. Clearly billions are made each year off of weight loss and dieting however this is a bit different. If people truly are focused on eating less processed foods, and eating more local fresh ingredients how do you create a business that takes advantage of this shift in customer buying habits? Which once again brings us back to my original question, is there really a shift or are there just a bunch of yuppies on each coast who have taken up cooking and wine because it is seen somehow as trendy?

1 comment so far

I have been a little intrigued by this seemingly growing trend also. I think that you’re right about our society making a push towards locally grown and organic meats and produce because I’ve noticed an increase in advertisements and products boasting these things.
So my parents use to have a pear orchard and I remember back about 10 years ago a big trend where a lot of the farmers and orchardists in the area starting growing organically. So my parents also started growing their pear orchard organically. I was amazed that it took more work to grow this way but I also began realizing how it was healther. For example, instead of spraying the orchard all of the time with pesticides, they bought and spread throughout the orchard a huge box full of millions of lady bugs that could eat the insects for them.
But sad to say, my parents didn’t move towards growing organically so much for the push towards a healthier society but mostly as a last ditch effort to try to sell their crop. The U.S. imports so many things from other countries (in this case too many pears) that local businesses, orchards, farms, whatever have a hard time selling their own items in this competitive market. So by growing organically and selling locally, people such as my parents trying to sell their pears, are able to sell to a different market where people are interested in paying a little more to to eat something that’s locally grown, fresher, chemical-free and thus a little healtheir for them.
So I like the idea of our society trying to move towards organic and locally grown products because I really like how it supports the consumer to eat healthier, the environment to stay cleaner, and the local economy. So the next time you pick up that apple at the grocery store, whether it be organic or not, at least check for the grown in Washington sticker. :)



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