Here’s another great ad… kind of. Reported over on Coolz0r, it’s an ad for something running/exercise/energy related. Too bad they didn’t make the logo bigger on the ad. My guess is that it is for Nike. Whatever company or product it is advertising, this is great because instead of big flashy lights to divert your attention away from the natural surroundings (like much of Time Square), the optical illusion that this advertisement creates in conjunction with its surroundings grabs you and makes you pause for a moment to think about it.

Could that really happen? You’d have to be strong. Maybe a super hero could do that… These were all the thoughts (yes childish) that flew through my head when I first saw this picture. What do you think of first?