This week Red Bull purchased the Metrostars of Major League Soccer and changed their name to Redbull New York. Red Bull is well known for their creative marketing, which includes air races, sky diving, F1, Nascar, Raves and now soccer. While certainly not the first company to self brand a sports team, this is one of the first in the US and the first in the media capital of the world. The question is will fans embrace the new team or will they see this as corporate marketing gone too far? For my money Red Bull is a fantastic brand, that certainly follows through on its events, crazy ideas and marketing plans. If that energy extents to the soccer team then I am sure it will eventually a smashing success, I still can’t seem my self cheering Lets go Redbull, here we go redbull…some how it just doesn’t seem right.

Red Bull New York