Check out this music video Nike put together for its Women’s clothing line. I am very impressed with Nike’s use of the latest technology. Def Jam artist Rihanna has launched her latest music video “SOS” on nikewomen.com. If you go to Nike.com this video begins to play automatically and if you click will play full screen high res. Also Nike has it set up so that you can download the video in multiple formats, email and blog it all from an easy drop down menu. You can also one click to buy or interact with the video. All very cool use of flash technology. Nike is a marketing, technology and design firm now more than an athletic provider and they are on the leading edge of many many trends. Check out the video below or click through for the full experience

Click Here to View the QuickTime Movie