Nike is at it again with their new “Secret Boot Room” promotion. Using their very cool nikeid technology the new program will allow consumers to purchase the boots (for those of you who don’t speak euro that means soccer cleats) that star players are wearing. They are letting players pick out any colors they want and then through this program they are making them available to the public. By limiting the production runs of each boot they are adding exclusivity to the mix, which is always a good way to get soccer moms around the country to run for their credit cards! It is very cool to see Nike expanding thier use of Nikeid technology to not only allow users to create shoes to their liking but also as a marketing technique to target specific customers with special shoe offers. I could very easily see this technology expanding into other product lines, and I am suprised that other companies are jumping on this technology. If you know of anybody doing something similar tell us about it so that we can test it out and report back.

I have ordered a couple of things from NikeID and it works great check out Nikeid for yourself: Cool Shoes!